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House of Custom Picture Framing

House of Custom Picture Framing mailer cover

House of Custom Picture Framing mailer spread

Direct mailer
Size 9-1/4" x 4" (folded)

Customers bringing this client bowls of chicken soup when he was sick served as the concept for this mailer.

Since the mailer was printed in two colours only, we were able to use alphabet soup to spell "thank you" for the cover photo (above).

The inside spread explained the reason for the bowl of soup as well as the mailer's other purpose which was announcing an upcoming sale.